Graduation Exhibition

Burger_Brand Identity

*The yellow colour is little bit changed when I upload this files.

Burger shop_How do I made braille

During the project, creating braille is the hardest part because I don’t have the equipment, which can make braille. At this time, I used soft gel mediums for braille. It becomes transparent after it dries. The reason why I used syringe was that it could adjust the right amount of soft gel medium to form dot braille. These images are some of my process of making braille.

Before I made braille on paper, I printed yellow dot for guideline of braille placement. 

First, I used black and grey but it weren’t suitable for guideline. They were too distinguishable. Therefore, I used yellow, which looks consistent with my branding.

                                     

Burger shop_Map

The purpose of this project is mainly for visual impaired people can get to the shop easily. 

In the map, I only put braille for main places in Auckland City and around the location of burger shop (singed as number 10 in the map), I put logo. Yellow rectangle indicates that area can be zoomed by folding the map. For example, the map left side shows map for whole Auckland City. If you fold the map by half, it will show the area, which is in only yellow rectangle. 

Burger shop _Final packaging design

Chips Box

 Burger Box

Knife and Fork Wrapper

Cup coaster

Menu (Braille version)

Burger shop Identity design for visually impaired people.

Blind people encounter several difficulty in their life which is actually not difficult at all to normal people and I personally thought that blind people could not enjoy their benefit and protection enough in anywhere. I would like to design for blind people so they can communicate and sympathize with people who are not visually impaired. Normally people may think designing for blind people is not essential because they can’t actually see. However I am sure there are many ways they can feel and have design perspectives. So on this project, I planned the design which is mainly for blind people but also for normal people. After consideration, I was thinking about the place such as restaurant where blind people may struggle. So I chose burger restaurant to design their identity, menu, table setting and package for their burgers. For example the burger will be packaged with braille on it so blind people know what that burger is. Moreover I planned to make map that they can find the route for the restaurant and also I want to make some tactile paving on the road around restaurant.

LOGO design

- Process- 

Braille + Alphabet 

Braille + Alphabet + colour

Finalize Logo 2 versions